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Digital Media Business – DB Digital

Indian Language Internet Users are the PRESENT and the FUTURE

  • The next wave of 200 Million internet users will be Indian language users
  • 60% of the Indian Language internet users are Hindi
  • Indian Mobile Internet Users form 90% of the Indian internet users

Transformation from CONTENT to PRODUCT organization

  • Recommendation - Best in the industry globally, leveraging big data and AI. 24% higher than any other competitive brand in the industry
  • Real-time Insights - In-house tool to empower the editorial with content performance and traffic, based on propertory algo and used cases to help editorial focus on the right stories.
  • Social Decode - Special Feature that gives insights and analysis of the traffic coming from social platforms, what topics to focus, and what content to focus.
  • Predicting FB Post content - Interesting feature that can predict the potential content behaviour, reach and performance
  • Social Listening - Real time tracking of trending stories and industry updates, analysis and mapping of engagement level of content

Digital business is led by 9 portals for rapidly expanding digital audiences including News Web Portals- www.dainikbhaskar.com, www.divyabhaskar.com, www.divyamarathi.com, dbpost.com and other website include www.bollywoodbhaskar.com, www.moneybhaskar.com, www.jeevanmantra.in, www.homeonline.com, bhaskareducation.com and 5 actively downloaded applications of Dainik Bhaskar, Divya Bhaskar, Firstwall and Dainik Bhaskar epaper mobile apps.

Key Highlights

  • Digital Media continues to attract exponential viewership:
  • www.bhaskar.com - is the largest Hindi news site (Comscore Mar 18)
  • www.divyabhaskar.com - is the World’s No.1 website in the Gujarati language (Comscore Mar 18)
  • Mobile applications: - 14.2 mn app downloads for Dainik Bhaskar & Divya Bhaskar (Source: Google Play Store)
  • Launched “Dainik Bhaskar+” App– a new app set to revolutionize news consumption in Hindi speaking markets:
    • Offers new-age features that resonate with the needs of the modern-day consumer, enhancing their experience of consuming news not merely by reading but also experiencing and engaging with it, through various formats. The new app is Artificial Intelligence driven an amalgamation of several exciting features such as Augmented Reality & 360-degree view, News Bots, Audio Bulletins, a personal assistant, Stay Fit, Live TV & Events, Voice-based search, City News, Internet Radio, and Live Blogs.
  • Dainik Bhaskar properties have highest eCPM in language market (Source: Google Report)
  • Dainikbhaskar.com has highest Facebook interactions in Hindi newspaper sites (Source: Crowd Tangle Intelligence report)

Vision statement

TO BE

THE LARGEST

AND MOST ADMIRED

LANGUAGE MEDIA

BRAND ENABLING

SOCIO - ECONOMIC

CHANGE