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Digital Media Business – DB Digital

Indian Language Internet Users are the PRESENT and the FUTURE

  • The next wave of 200 Million internet users will be Indian language users
  • 60% of the Indian Language internet users are Hindi
  • Indian Mobile Internet Users form 90% of the Indian internet users

Transformation from CONTENT to PRODUCT organization

  • Recommendation - Best in the industry globally, leveraging big data and AI. 24% higher than any other competitive brand in the industry
  • Real-time Insights - In-house tool to empower the editorial with content performance and traffic, based on propertory algo and used cases to help editorial focus on the right stories.
  • Social Decode - Special Feature that gives insights and analysis of the traffic coming from social platforms, what topics to focus, and what content to focus.
  • Predicting FB Post content - Interesting feature that can predict the potential content behaviour, reach and performance
  • Social Listening - Real time tracking of trending stories and industry updates, analysis and mapping of engagement level of content

Digital business is led by 13 portals for rapidly expanding digital audiences including www.dainikbhaskar.com, www.divyabhaskar.com, www.divyamarathi.com, www.dailybhaskar.com, www.bollywoodbhaskar.com, www.moneybhaskar.com, www.dbcric.com, www.jeevanmantra.in, www.fashion101.in, www.gadgets.bhaskar.com, www.food.bhaskar.com, www.homeonline.com, www.postpickle.com and 2 actively downloaded applications Dainik Bhaskar and Divya Bhaskar mobile apps.

Key Highlights

  • Digital Media continues to attract exponential viewership:
    • Unique Visitors (UV) for the month of Mar 2018 were 74 mn (as per Google Analytics)
    • Page Views (PV) for the month of Mar 2018 were 1 bn (as per Google Analytics)
    • Mobile applications: 12.3 mn app downloads for Dainik Bhaskar & Divya Bhaskar
  • www.bhaskar.com - No. 1 Hindi News website and also The Most Preferred News Destination in Mobile Website with respect to Average Daily Visitors , User Frequency (as per Comscore Nov 2017)
  • www.divyabhaskar.com - No. 1 Gujarati News website (as per Comscore Nov 2017)
  • www.moneybhaskar.com - India’s Largest Financial Website in Hindi(as per Comscore Nov 2017)
  • www.fashion101.in - India’s Largest Multilingual Fashion Website (as per Comscore Nov 2017)

Vision statement