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Digital Media Business – DB Digital

Indian Language Internet Users are the PRESENT and the FUTURE

  • The next wave of 200 Million internet users will be Indian language users
  • 60% of the Indian Language internet users are Hindi
  • Indian Mobile Internet Users form 90% of the Indian internet users

Transformation from CONTENT to PRODUCT organization

  • Recommendation - Best in the industry globally, leveraging big data and AI. 24% higher than any other competitive brand in the industry
  • Real-time Insights - In-house tool to empower the editorial with content performance and traffic, based on propertory algo and used cases to help editorial focus on the right stories.
  • Social Decode - Special Feature that gives insights and analysis of the traffic coming from social platforms, what topics to focus, and what content to focus.
  • Predicting FB Post content - Interesting feature that can predict the potential content behaviour, reach and performance
  • Social Listening - Real time tracking of trending stories and industry updates, analysis and mapping of engagement level of content

Digital business is led by 9 portals for rapidly expanding digital audiences including News Web Portals- www.dainikbhaskar.com, www.divyabhaskar.com, www.divyamarathi.com, dbpost.com and other website include www.bollywoodbhaskar.com, www.moneybhaskar.com, www.jeevanmantra.in, www.homeonline.com, bhaskareducation.com and 4 actively downloaded applications of Dainik Bhaskar+,Divya Bhaskar, Homeonline and Dainik Bhaskar epaper mobile apps.

Key Highlights

  • www.bhaskar.com - the largest Hindi News Website continues to secure the No. 1 spot in Hindi News
  • www.divyabhaskar.com - continues to remain #1 Gujarati website
  • Digital business intensified its focus to further strengthen loyal user base and potential monetisation of the platform
  • Launched new version of “Divya Bhaskar” App to strengthen the leadership position in Gujarat Market : App offers a knowledge & research based content to provide unique and rich user experience to connect and create loyal user base

Vision statement