DB Corp Ltd
About us
D B Corp Ltd. is engaged in printing and publication of Newspaper in four languages across 14 states 62 Editions, in Radio Business with "94.3 MY FM" in 7 states and 30 cities along with strong digital business presence with 13 portals and 2 Mobile App. Only print media conglomerate, in four multiple languages is a dominant player and enjoys leadership position in its all major markets.'Dainik Bhaskar', the flagship Newspaper brand is established since 1958.
Our Coverage
49% of Indian urban Population resides in D B Corp Market across 14 states .Our Hindi daily "Dainik Bhaskar" is present in 12 states with 40 editions. Our Gujarati Newspaper "Divya Bhaskar" is present in Gujarat and Maharashtra with 7 editions. Our Marathi Newspaper "Divya Marathi" is present in Maharashtra with 7 editions. Our other noteworthy newspaper brands are Saurashtra Samachar, DB Star, DB Post and DNA (on a franchisee basis)
Consistency & Growth
  • 14 States
  • 4 Languages
  • 62 editions of Print Business
  • 13 Portals & 2 Mobile App of Digital Business
  • 30 stations of Radio Business
Infrastructure
  • Only language paper in India having installed high techno quality KBA machines from Germany capable of printing 72 pages all color with 255000 copies per hour
  • 52 state of art printing plant spread across 14 states
  • 25 Premium editions in various state with full color capacity
  • Overall color printing capability of 85% across all plants
Dainik Bhaskar
  • More than 50 year old flagship Hindi newspaper of Dainik Bhaskar Group
  • Spread in 12 states with 40 editions and 180 district editions
  • WAN IFRA's World Press Trends 2015 Reports ranked Dainik Bhaskar as world's 4th largest circulated news daily
  • Dainik Bhaskar maintains its position as the largest circulated national daily of India consistently since last 5 times as per ABC (Jan – Jun 2016).
Divya Bhaskar
  • Became No.1 from Day 1 of its launch in June 2003, out placing more than 50 year old local Gujarati newspaper in Ahmedabad city and became a case study at IIM Ahmedabad
  • Largest circulated Gujarati newspaper (certified by ABC)
  • Present in Gujarat and Mumbai with 7 editions and 28 district editions
Divya Marathi
  • D B Corp Ltd has begun its journey in Maharashtra with the launch of Marathi language newspaper Divya Marathi newspaper in Aurangabad, Maharashtra on 29th May, 2011.
  • The newspaper has emerged as the most popular paper in the city from day 1 of its launch.
  • Present in Maharashtra with 7 editions.
MYFM
  • Launched in 2006, now present at 30 stations in 7 states
  • Strong Competitive advantage because of knowledge of consumers & advertisers due to presence of our newspapers in these markets
  • Radio business achieved EBIDTA margin of 37% in FY 2015-16. It has attained PAT of 205 mn with margin of 19%.
DB Digital
Magazines
  • Aha Zindagi: Aha Zindagi is the new age family magazine on Positive Living , it's content revolves around body, mind and soul.
  • Bal Bhaskar: Magazine is a hit amongst the kids
  • Young Bhaskar: Fortnightly 40 page issue packed with information and inspiration
TAJ Initiative
I Media Corp Ltd (IMCL), a subsidiary of DB Corp Ltd which is providing integrated and mobile interactive services, was appointed the exclusive media and marketing partners of the N7W (new 7 wonders of the world) campaign in India. IMCL maintains web portal in the name of Bhaskar.com, divyabhaskar.co.in, dainikbhaskargroup.com with almost 1.6 Mns pageviews daily.
Lifetime Achievement Award
Late Ramesh Chandra Agarwal, Ex. Chairman, DBCL received Rajiv Gandhi Award 2009 for Lifetime achievement in the field of Journalism.


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Taj Initiative



A BIT OF BACKGROUND


I Media Corp (IMCL— is a DB Corp Ltd media enterprise providing integrated internet and mobile interactive services), was appointed the exclusive media and marketing partners of the N7W (new 7 wonders of the world) campaign. The objective was to generate a minimum of 300 million votes, either through SMS to the special short code- 54567 or through Internet via the IMCL portal, www.dainikbhaskargroup.com, within the period March to the 7th of July, 2007.


THE CHALLENGE


The New7Wonders Foundation, which was behind the New 7 Wonders campaign, aimed at initiating a mass drive to get citizens of the world to understand and appreciate their heritage under the motto: "Our Heritage Is Our Future."

In the endeavour to live up to its motto, the New7Wonders Foundation short-listed a total of 21 monuments from across the world, and The Taj Mahal was India's short-list. In order to get to the final 7, the foundation mobilized the world's biggest ever voting poll, by asking each and every citizen across the world to vote for their 7 favourite monuments.

The voting mediums were:

a) The official website www.new7wonders.com .

b) Country specific website, e.g. India — www.dainikbhaskargroup.com .

c) Other mediums, e.g. India, SMS “TAJ” to 54567 and landline toll-free numbers.


Besides being considered an architectural marvel, the Taj Mahal is also a heritage symbol in the minds of not just every Indian, but foreigners as well. Hence the challenge was to ensure that The Taj Mahal entered the elite final list of New 7 Wonders of the World.


IMCL, the official Indian partner of The New7Wonders Foundation, initiated a nationwide campaign to gather as many votes as possible to win The Taj Mahal its rightful place amongst the final New 7 Wonders of the World.


CAMPAIGN OBJECTIVES


To make The Taj Mahal one amongst the New 7 wonders of the World.

To attain 30 million votes during the campaign period

Use the Global event to enhance the brand image of the Brand and create a high-value non-paid media campaign. Take a leap on Brand association on National level.

Use the GLOBAL EVENT to ride the nationalistic feeling and get additional PR for the brand.


TARGET AUDIENCE


Everyone who is proud to be an Indian.
Everyone who is proud of India’s rich culture and heritage.
Every Indian who stands up to defend and protect the nation's pride.
Every Indian who understands and appreciates The Taj Mahal, its rich heritage and what it stands for.


CREATIVE STRATEGY


India, a nation with its variety in religion, caste and culture has always come together in times of need, especially when it's a matter of 'Us against the World' — e.g. Kargil, Tsunami, and the eradication of polio, to name a few.

For the Taj to be amongst the final 7, it was important for us to create that sense of cause, communicate it effectively and rekindle pride and unity amongst millions of Indians. We had to make every Indian realize the importance of this voting exercise — to ensure the Taj Mahal retained its place amongst the final 7. And we had to drive home the understanding of what it would mean to Indians and their country if they did not vote to make this happen.

Keeping the above need in mind, the proposition was crafted as: 'Defend our pride'.

The creative worked at tugging at the pride factor in every Indian. It reminded every Indian what their one vote could mean to the nation.

The creative idea therefore was 'Daav par hai bharat ka sammaan. Kijiye Taj ke liye matdaan'(On Stake is India's Dignity—.save the grace, Vote for TAJ).

A movement as big as this voting poll needed an emotionally-strong anthem to give it that sense of scale and magnitude. For this, we roped in the musical genius of A.R.Rehman, to compose a special Anthem for the Taj. The anthem was then made in to a music video. It became an excellent support to the other mainline communications that were done on TV, Print etc.


OTHER COMMUNICATION PROGRAMMES


Presentations to Corporate for sponsorships.
Autorickshaw branding in small towns.


MEDIA STRATEGY


Broadcast media — TV was used for mass penetration and to create that emotional tug

Print media — a mix of English and Vernacular dailies. Used as an aggressive tool to convey the importance of this cause and acquaint Indians with the mode of voting.

Interactive/online — Used as the medium of voting. Also ran promos to encourage people to get their friends and relatives to vote. Also developed a countdown window reminding everyone to act immediately as the time was running out.

Out of home — Hoardings for visibility.

Events/PR — Launched the campaign with an unveiling of the Taj Anthem composed specially by A. R. Rehman performing at a mega event in Mumbai.


EVIDENCE OF RESULTS


  • The brand got PR coverage worth Rs 67 cr ( $ 16.75 million ).
  • TAJ was listed in the New7wonder list.
  • Created a record of generating more than 60 lakh sms on a single keyword on 6th July 2007.
  • Media associates and companies took on themselves to create the push- resulting in high buzz — image and word of mouth publicity.
  • Got Indians to come together once again for a cause.
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VISION STATEMENT

To Be
The Largest
and
Most Admired
Media Brand Enabling
Socio-Economic
Change

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