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Digital Media Business – DB Digital

Indian Language Internet Users are the PRESENT and the FUTURE

  • The next wave of 200 Million internet users will be Indian language users
  • 60% of the Indian Language internet users are Hindi
  • Indian Mobile Internet Users form 90% of the Indian internet users

Transformation from CONTENT to PRODUCT organization

  • Recommendation - Best in the industry globally, leveraging big data and AI. 24% higher than any other competitive brand in the industry
  • Real-time Insights - In-house tool to empower the editorial with content performance and traffic, based on propertory algo and used cases to help editorial focus on the right stories.
  • Social Decode - Special Feature that gives insights and analysis of the traffic coming from social platforms, what topics to focus, and what content to focus.
  • Predicting FB Post content - Interesting feature that can predict the potential content behaviour, reach and performance
  • Social Listening - Real time tracking of trending stories and industry updates, analysis and mapping of engagement level of content

Digital business is led by 9 portals for rapidly expanding digital audiences including News Web Portals- www.dainikbhaskar.com, www.divyabhaskar.com, www.divyamarathi.com, dbpost.com and other website include www.bollywoodbhaskar.com, www.moneybhaskar.com, www.jeevanmantra.in, www.homeonline.com, bhaskareducation.com and 4 actively downloaded applications of Dainik Bhaskar+,Divya Bhaskar, Homeonline and Dainik Bhaskar epaper mobile apps.

Key Highlights

  • www.bhaskar.com - the largest Hindi News Website continues to secure the No. 1 spot in Hindi News
  • www.divyabhaskar.com - continues to remain #1 Gujarati website
  • Digital business intensified its focus to further strengthen loyal user base and potential monetisation of the platform
  • Launched new version of “Divya Bhaskar” App to strengthen the leadership position in Gujarat Market : App offers a knowledge & research based content to provide unique and rich user experience to connect and create loyal user base

Vision statement

TO BE

THE LARGEST

AND MOST ADMIRED

LANGUAGE MEDIA

BRAND ENABLING

SOCIO - ECONOMIC

CHANGE